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What happens in our society when whistleblowers are ignored? Should we ignore stories that cannot be conveniently packaged as "sound bite" material?

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It's the kind of thing that makes traditionalists in journalism cringe, and convinces them that technology will ruin the integrity of news. SEO is the tech acronym for "search engine optimization," ways to design websites and content that will rank highly in search results. What many journalists might not realize is that the techniques of SEO are actually not that far off from the fundamentals of hard news.

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Wendy Johnson spent five years as a reporter at newspapers in Cape Cod and then on Capitol Hill before taking the leap to the B2B (business-to-business) media world.

"It's something that I fell into accidentally," Johnson says. But she discovered that writing about one industry for a new audience of executives and others in healthcare was both "really interesting" and viable. "I could see that there was a career track here."

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Amy Wallace recently wrote about the minefield surrounding her reporting on vaccines for ReportingonHealth. Two months after her November 2009 Wired cover story "An Epidemic of Fear: One Man's Battle Against the Anti-vaccine Movement" was published, she was sued. Though the laws

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Dr. Richard J. Jackson is a professor and the chairman of environmental health sciences at UCLA's School of Public Health. Previously, he was an adjunct professor of environmental health services at the UC Berkeley School of Public Health. He also served as state public health officer for the California Department of Health Services. His responsibilities included direct leadership and oversight of the department's public health-related activities.

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Anne Schuchat is assistant U.S. surgeon-general and the director of CDC's National Center for Immunization and Respiratory Diseases and has spent over 18 years at CDC working in immunization, respiratory, and other infectious diseases.

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Are you passionate about helping journalists understand and illuminate the social factors that contribute to health and health disparities at a time when COVID-19 has highlighted the costs of such inequities? Looking to play a big role in shaping journalism today in the United States? The USC Center for Health Journalism seeks an enterprising and experienced journalism leader for our new position of “Manager of Projects.” 

 

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