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It's the kind of thing that makes traditionalists in journalism cringe, and convinces them that technology will ruin the integrity of news. SEO is the tech acronym for "search engine optimization," ways to design websites and content that will rank highly in search results. What many journalists might not realize is that the techniques of SEO are actually not that far off from the fundamentals of hard news.

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Peggy Girshman, executive editor for online at Kaiser Health News (KHN), is hiring. This week, she pulls back the curtain for Career GPS readers and explains what she is looking for in a job applicant and shares her personal do's and don'ts for journalism résumés.

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Wendy Johnson spent five years as a reporter at newspapers in Cape Cod and then on Capitol Hill before taking the leap to the B2B (business-to-business) media world.

"It's something that I fell into accidentally," Johnson says. But she discovered that writing about one industry for a new audience of executives and others in healthcare was both "really interesting" and viable. "I could see that there was a career track here."

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Rebecca Morley is the executive director of the National Center for Healthy Housing (NCHH),where she leads a multi‐disciplinary staff in creating healthy and safe housing for children. Ms.Morley spearheaded NCHH’s work in the Gulf Coast region following Hurricanes Katrina and Rita. She has authored numerous articles and publications on housing‐related health hazards. Before joining NCHH in 2002, Ms. Morley was a senior associate with ICF Consulting in Washington, D.C., where she advised clients, including federal agencies, on the development of lead poisoning prevention. Ms.

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Ted Corbin is an assistant professor in the Department of Emergency Medicine at the Drexel University College of Medicine and co-director of the Center for Nonviolence & Social Justice there. He also serves as the medical director for the center's Healing Hurt People program, an emergency department-based intervention strategy for victims of intentional injury. Dr. Corbin received his master’s degree in public policy from the Woodrow Wilson School at Princeton University.

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Social media, blogs and instantaneous online distribution has revolutionized news. The reach of social media is comparable to mainstream media -- in the billions -- "but that's where the similarities end," said attorney Wendy Heimann-Nunes, who moderated an event in Hollywood today about intellectual property, part of the multi-city virtual conference Social Media Week. On the Internet, content can be moved and shared and copied with ease.

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As always, you can find job, internship, awards and fellowship opportunities at the end of this post.

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You have it all planned out ahead of what may be this weekend's crucial vote on health reform, right?

You carefully lined up your uninsured folks, community health advocates, Congressional delegates, doctors, local tea party members and hospital executives: all are on speed dial and waiting for your call over the weekend. Right?

Well, kudos to those of you who had time to prepare. If you didn't, here are some last-minute resources and ideas that may help you out this weekend:

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Sorry, Jody Ranck. I’m giving up on NetVibes for right now and will stick to my Google and Yahoo readers.

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