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Edward W Maibach

Expert Profile

Edward W Maibach

Director
Climate Change Communication Research at George Mason University
Expertise: 
climate change, marketing, behavior change,

Biography

In 2006, while on a walk in the mountains - with Director of the Potsdam Institute for Climate Impact Research, Professor Hans Joachim Schellnhuber - Ed had an epiphany that forever changed his life. He realized that climate change is the ultimate threat to the public's health and wellbeing, worldwide, and Ed responded by refocusing his work entirely on climate change prevention and adaptation. Ed moved to Mason in 2007 to join the communication faculty and create the Center for Climate Change Communication. Ed is a highly experienced public health and social change professional and a leading academic in the field of communication. His work over the past 25 years has helped define the fields of public health communication and social marketing, and his book, Designing Health Messages: Approaches from Communication Theory and Public Health Practice, is widely used by academics and practitioners alike. Ed has previously had the pleasure of serving as an associate director of the National Cancer Institute, as worldwide director of social marketing for Porter Novelli, as chairman of the board for Kidsave International, and as a member of the faculty at Emory and George Washington universities. Ed's research interest is focused on the question: How can we use communication and marketing to influence the behavior of populations for the benefit of society?

Center for Climate Change Communication at George Mason University
4400 University Drive MS 6A8
Fairfax  Virginia  22030
United States
Office Phone: 
(703) 993-8265
Office Fax: 
(703) 993.8300

Announcements

This month marks the sober anniversary of the police killing of George Floyd, which ignited global protests and renewed efforts to reform or dismantle policing. In our next webinar, we’ll examine the price society pays for a criminal-legal system that disproportionately arrests, punishes and kills Black people. And we’ll look at how reporters can best cover this evolving story in original and powerful ways. Sign-up here!

As public health officials like to say, "COVID-19 isn't done with us." And journalists know that we're not done with COVID-19. Apply now for five days of stimulating discussions on the pandemic's disproportionate impact on people of color -- plus reporting and engagement grants of $2k-$10k and five months of mentoring while you work on an ambitious project.

Are you passionate about helping journalists understand and illuminate the social factors that contribute to health and health disparities at a time when COVID-19 has highlighted the costs of such inequities? Looking to play a big role in shaping journalism today in the United States? The USC Center for Health Journalism seeks an enterprising and experienced journalism leader for our new position of “Manager of Projects.” 

 

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