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Edward W Maibach

Expert Profile

Edward W Maibach

Climate Change Communication Research at George Mason University
climate change, marketing, behavior change,


In 2006, while on a walk in the mountains - with Director of the Potsdam Institute for Climate Impact Research, Professor Hans Joachim Schellnhuber - Ed had an epiphany that forever changed his life. He realized that climate change is the ultimate threat to the public's health and wellbeing, worldwide, and Ed responded by refocusing his work entirely on climate change prevention and adaptation. Ed moved to Mason in 2007 to join the communication faculty and create the Center for Climate Change Communication. Ed is a highly experienced public health and social change professional and a leading academic in the field of communication. His work over the past 25 years has helped define the fields of public health communication and social marketing, and his book, Designing Health Messages: Approaches from Communication Theory and Public Health Practice, is widely used by academics and practitioners alike. Ed has previously had the pleasure of serving as an associate director of the National Cancer Institute, as worldwide director of social marketing for Porter Novelli, as chairman of the board for Kidsave International, and as a member of the faculty at Emory and George Washington universities. Ed's research interest is focused on the question: How can we use communication and marketing to influence the behavior of populations for the benefit of society?

Center for Climate Change Communication at George Mason University
4400 University Drive MS 6A8
Fairfax  Virginia  22030
United States
Office Phone: 
(703) 993-8265
Office Fax: 
(703) 993.8300


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