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Jim Arriola

Expert Profile

Jim Arriola

President and Chief Executive Officer
Sekure Healthcare
health insurance for California's uninsured workforce
health care needs of Latino and cross-border workers
health insurance at the U.S.-Mexico border
U.S.-Mexico cross-border health insurance plans
U.S.-Mexico binational border health


Jim Arriola is president and CEO of Sekure Healthcare, a health care service company primarily focused on providing affordable health care to California's uninsured workforce. As cofounder of the company, Arriola established the business plan, helped attract capital investment and solidified key strategic relationships on both sides of the border. Sekure Healthcare offers employer-sponsored health benefit plans throughout California as well as plans that extend access to more than 140 cities in Mexico. Arriola has more than 20 years of management and business experience. He led development and operations of pioneering healthcare insurance products aimed at Latino and Mexican immigrant consumers, including Blue Shield of California's program to offer the first California-based, cross-border HMO plan. Arriola serves on the advisory group for the California Office of Binational Border Health. He is registered with California Department of Insurance and is a certified provider of continuing education classes that teach insurance agents about the health care needs of Latino and cross-border workers. Arriola also is founder of Latino Health Resources, a consulting agency. The son of Mexican immigrants, Arriola became the first Latino from his Southern California congressional district to be admitted to and graduate from the United States Military Academy at West Point. He achieved the rank of major in the course of 12 years of active duty in the U.S. Army. Mr. Arriola also has two post-graduate degrees: a master's degree in human resources management from Chapman University and an M.B.A. from National University. He previously served on the board of directors of the San Diego County Hispanic Chamber of Commerce.

1392 E. Palomar Street, Suite 403-243
Chula Vista  California  91913
United States
Office Phone: 
(619) 210-4836
Office Fax: 
(619) 482-0855


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