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Marketing "Scarrots" For Halloween

Marketing "Scarrots" For Halloween

Picture of Barbara Feder Ostrov

Here's what we're checking out today:

Bad Boys: FiercePharma has put together a slideshow of notoriously misbehaving executives and researchers in the biotech and pharma industries. It's juicy.

Health Reform: Will employers shift more health insurance costs to their workers, blaming health reform? The Associated Press' Ricardo Alonso-Zaldivar examines the prospects.

Cholera: The New York Times' Deborah Sontag offers a heartbreakingly vivid report of the cholera outbreak in Haiti.

Nutrition: Marketers are trying to reposition baby carrots as a hip snack for kids, calling them, among other things, Scarrots for Halloween. Good luck with that!

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