THE ETHICAL NAG: Marketing Ethics for the Easily Swayed
Mayo Clinic-trained heart attack survivor and patient advocate, blogs at Heart Sisters - http://www.myheartsisters.org and at The Ethical Nag: Marketing Ethics for the Easily Swayed - http://www.ethicalnag.org
I thought online patient engagement communities were by patients, for patients. I was wrong: many of them are corporate data mining engines looking for your most personal medical information.
<p><span>Years ago, while working on a street outreach program feeding the homeless, I observed that virtually every one of our clients was a smoker. (In fact, researchers now estimate that about 94% of the North American homeless population smoke).
