Pfizer's Sponsorship of Journalism Training: Pfriend or Pfoe?

Here's what we're reading today:

Journalists' Pfriend? Gary Schwitzer and Andrew Holtz weigh in on Pfizer's sponsorship of a National Press Foundation education program about Alzheimer's, a disease for which Pfizer makes medications.

Medical Loss Ratios: If you're wondering what these are, check out Merrill Goozner's analysis of some recent proposed regulations on this key element of health reform.

Uninsured: How do you provide health care in region where 25 percent of residents are uninsured? California Healthline's Lauren McSherry reports from California's Inland Empire, which includes Riverside and San Bernadino counties.

The Guardian's Lay Scientist blogger Martin Robbins crafts a sarcastic (and cautionary) template for writing about new medical or scientific research: Paragraph 3: "If the research is about a potential cure, or a solution to a problem, this paragraph will describe how it will raise hopes for a group of sufferers or victims."

Health Reform Coverage: Trudy Lieberman writes in the Columbia Journalism Review about how media coverage plays a role in the public's distrust of health reform.