Deb Gordon is the author of The Health Care Consumer’s Manifesto (Praeger 2020), about the potential for consumer purchasing power to transform health care and coverage. She has spent her career trying to level the health care playing field for consumers and now advises start-ups and innovators trying to make health care better for everyone. She has held a variety of executive roles in health care, including spending nearly a decade leading marketing for a health plan that served low- and moderate-income Massachusetts residents. As Chief Marketing Officer for that plan, she led efforts to enroll people in subsidized health insurance and tried hard to eradicate (or at least reduce) insurance jargon. In her first job after graduating from Brown University, she supported clinics in the federally funded Health Care for the Homeless program, and developed deeper appreciation for the interrelationship between health care needs and financial vulnerability.

Deb has been a Senior Fellow at the Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government, and she is an Aspen Institute Health Innovators Fellow and an Eisenhower Fellow.


As costs mount to treat the often-debilitating symptoms that linger after infection, desperate patients turn to crowdfunding.